How to convert your visitors into future buyers

How to convert your visitors into future buyers

So you are getting traffic to your website but you don’t get many sales. Or maybe you’re getting a decent amount of sales, but you can improve that if you follow the strategies below without any additional costs. Keep reading if you want to find out how to convert visitors into future buyers. You simply have to optimize what you’re doing now.

One of my golden rules when comes to converting visitors is that no visitor to your website should leave without giving you a way to interact later. Only a visitor that doesn’t do any of the things below is a lost visitor. Let me explain:

 

1. From visitor to actual buyer

Having as many of your visitors turning into buyers of your products/services is the most desirable way. That’s because plain and simple this is money in the bank. However, the purchasing conversion rate for most of the websites is around 2%-4% of the visitors.

If you want to increase the purchase conversion rate you have to do A/B testing for product pages, shopping cart, improve your headlines and content.

Also, you should generate trust by adding an SSL certificate if you don’t have one yet, post user reviews and add a money back guarantee etc.

There are plenty of articles on how to optimize your website to convert your visitors into buyers so I will not insist any further. Just do a search on Google.

 

a/b testing

Img. 1 – How the A/B Testing works

 

Well even having a great converting website still leaves around of 90% of your visitors that will not purchase from you and will leave your site.

That’s why you have to make sure that even if they don’t purchase from you at least for the moment they will give you a way to contact them.

 

2. From visitor to email lead

The second best option besides having a new buyer is to get a lead of the potential customer. They may decide to purchase at a later date so make sure you have their contact details. It may be their phone number, postal address or email address.

They don’t trust you with their credit card yet but they’ll love to give you their email address in exchange for a gift. As you can see in the stats below almost 80% of users are ok with receiving emails from websites they know. That’s why you should add an opt-in newsletter box on your website.

 

email_subscribers

Img. 2 – How many of visitors like to get emails from companies they subscribed to

 

To make this appealing I encourage you to offer your visitors a discount coupon code, a downloadable guide or a video tutorial. Just think who your customers are and what you can offer them that will make them add their email address.

Later on, when you have a pretty decent email list of subscribers you should send them news about your shop, offers for latest products or discounts and you will get sales.

You should use a tool like Algocheck to make sure your email list is in good health and your email address or IP doesn’t end up in spam lists.

 

3. From visitor to social media follower

Another option is to make your visitors follow your company on Facebook, Twitter or Youtube. Or share your content on this social networking websites.

That’s why you need to add social profiles and social share buttons on your website. (Who doesn’t have them these days anyway ?).

Besides the fact that you will be able to reach these users at some point it will increase your brand awareness and will increase the trust of your potential buyers. Someone will most likely purchase from a company that has active social network profiles, with followers and good reviews.

 

socialbox

Img. 3. Source – http://www.wpexplorer.com/social-marketing-basics-wordpress/ 

 

There are some marketers that say, social media marketing is better than email marketing, however, I strongly disagree and I will explain you why. You don’t have total ownership of your Twitter account or your Facebook page. As these companies are listed on stock exchange they have to make money for their shareholders.

This means that in future they will start charging money if you want your messages to reach your followers. So even if you have 5000 facebook likes, if you post a message, it will reach 50-100 of those followers. To reach more you’ll have to purchase ads.

 

4. Visitors to frequent visitor

Ok so you will have some visitors that will not purchase from you, will not give you their email address and will not share your content or like/follow your social media accounts. However, even if you think those are lost visitors, you should make them remember your website and come back.

You can do this by focusing on two things:

  • Branding
  • Post quality content.
  • Retargeting

Branding

For branding, you have to create a nice, clean logo that mentions your company name and add your website address in a visible place. Even if they don’t remember the website name if they search your company name on Google should get to the website easily.

 

Quality content

However, even if they remember your address you need to offer them a reason to visit your website. And that’s why you need to post quality content, frequently.

Think about what your potential buyers would like to read. If you have an online shop that sells gifts, create guides or lists with gift ideas. If you sell services like web design, write about the latest trends in the industry, etc.

 

Use retargeting

Unlike typical banner ads, retargeting ads are a form of online targeting advertising and are served to people who have already visited your website or are a contact in your database (like a lead or a customer).

There are two main types of retargeting: pixel-based and list-based. The way each works is slightly different, and each has different advantages based on your campaign goals.

 

       1. Pixel-based retargeting is a way to re-display your material to an anonymous site visitor.

This is probably the most common type of retargeting. When someone comes to your website, an unobtrusive piece of JavaScript (often referred to as a pixel) is placed on their browser, making it “cookied.” When they leave your site to surf the web, that cookie notifies retargeting platforms to serve specific ads based on the specific pages they visited on your website.

       

       2. List-based retargeting works after you already have someone’s contact information in your database.

You can also use lists of your existing contacts for certain types of retargeting ads. The way that works is you upload a list of the email addresses to a retargeting campaign (usually on a social network like Facebook or Twitter), and the platform will identify users on that network who have those addresses and serve retargeting ads just to them.

Check this guide from hubspot on how to setup your retargeting campaigns.

 

Conclusion

When you look for ways to improve your conversion rate don’t think only on transforming visitors into buyers. That’s important, but you can make good money with the other three methods as well. Just be persistent and find ways to get the most from your visitors.

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